I am an (lighting) architect
Singapore, 1st December 2014
Sometimes you come across some Facebook or YouTube material that relates to our business and makes you smile in recognition. In this case I was sent links to some videos in which architects rap about their life as an architect and the battles they have with contractors and the like. Architects, or lighting architects like we are, face the same problems all over the world, so these caricature-like video’s about our lives as designers sort of helps put the issues we face on the map. I blog about it, but creating a rap video and using social media to circulate and create more awareness that is something new. Since when do (lighting) architects start rapping songs about their profession! It seems the first video has been around for a year or so already with part 2 and 3 issued over the months past. The first video has already clicked more than half a million views, not bad! I don’t know the origin of the video and who actually produced it, I was not able to find that out, but it is interesting to see how more and more the social media are taking over our lives.
In the nineties I think Bill Gates said that those who would not be on the internet within the next 5 years would go out of business, how right he was…do we know any company now that has not a website and proper email address? No, because these companies virtually do not exist anymore, certainly not in the international professional industry. The same seems to happen with social media, you now need to be LinkedIn, have a Facebook, Twitter and or Instagram account to move your business! The problem for us being the older generation is that we struggle to keep up with this fast paced environment. I need to consult with the younger generation to keep up with it. Facebook has become essential to keep in touch with my kids even! To me the big downside is that no-one seem to be able to communicate normally anymore. You see people in restaurants face to face both bend over their mobile phone, they don’t talk. In the city you need to watch out for people moving while focussed on their mobile rather then the world around them! I am a lighting architect…yes, but try living my live more humanly if and when that is still possible…
Light Watch 5-204: See here the links to the YouTube video’s.
Part 1 – I am an architect: https://www.youtube.com/watch?feature=player_detailpage&v=Uloc1iW-pgc
Part 2 – Architect versus contractor https://www.youtube.com/watch?feature=player_detailpage&v=k7V_zcwYNMc
Part 3 – Do the architect: https://www.youtube.com/watch?v=9A8Vk1FltNc&feature=player_detailpage